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CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT

             
 
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PRINCIPLES

 

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specific principles

 
1.Fair and clear relations with customers
 
2.Promotion of accessibility and financial inclusion
 
3. Environment-friendly business
 
4. Making a responsible contribution to the community
 
5. Responsible employers
 
6. The digital dimension
 
7. Communication
 
THEMATIC SEARCH

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A COMMITMENT TO RESPONSIBLE BUSINESS
 

 

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CASE STUDIES BY COUNTRY
   

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> Fair and clear relations with customers


Germany

 
 

Sparkasse Taunus: Unternehmer-Blick “Dialogue as a source of inspiration”

Sparkasse Taunus launched the initiative “An entrepreneur’s view” in order to obtain a clearer idea of customers’, especially SMEs’, expectations towards a savings bank. The findings of the round table discussion are used to improve customer satisfactions as they give rise for the development of new financial products, tailored according to customers’ needs. Hence, the initiative simply follows the principle: only those who make their customers strong will be made strong by their customers.
Only those who make their customers strong will be made strong by their customers. Savings Banks are convinced of this principle. For example, Sparkasse Taunus – located in the Rhine / Main area just outside Frankfurt – maintains an active exchange of views and experience with private individuals and businesses alike, within the scope of Customer and Business Advisory Boards. In fact, these inspiring meetings have already given rise to new financial products.

Customer satisfaction is one of the key objectives pursued by savings banks. To find out what private and business customers expect, and just how they imagine a forwardlooking bank, Sparkasse Taunus set up “UnternehmerBlick” (“An entrepreneur’s view”) – a round table discussion with business customers which the Savings Bank established back in 2006. Four times a year, business owners from various sectors meet with management board members and corporate banking advisors, in order to exchange views in an open and trusting atmosphere. New participants are requested to join the circle, in order to add fresh ideas to the group. This not only builds a high-quality network; the discussions also help to strengthen the business relationship. Topics range from the global economy to individual concerns.

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