With over 107 years serving middle and low-income households in Colombia, Banco Caja Social is characterized by its service culture and commitment to serving the middle and lower-middle class of Colombia. In the past decades, the bank has been developing solutions that incentivise savings, and that adequately support customers’ transactional needs.
Cuentamiga is a transactional account free off cost and with a pocket that helps to save. Initially, it was launched as a low-income account for employees, formerly called Mi Sueldo (“My Salary” in English), and from this year 2017 the account has been adjusting to serve the entire mass market.
Banco Caja Social has also developed different attention models and value propositions to meet the needs of micro and small companies. In the last 20 years the bank has capitalized on lessons from its successes and pitfalls and continues to evolve towards closer, integrated and cost-efficient models.
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