Many companies have a green logo, but few are green at heart. Provinzial Rheinland, however, is green inside and out. To offset
all unavoidable greenhouse gas emissions, the insurance company had 4,500,000 square meters of forest restored, partly by its
employees, who took part in a tree-planting action to grow a climate protection forest.
A high level of dedication is part of the corporate culture at Provinzial Rheinland – a member of the Savings Banks Finance Group
– as is sustainability. Marita Krüssel, responsible for environmental and health management at Provinzial Rheinland, explains: “We
have committed ourselves to sustainability in our new mission statement: We want economic, social and ecological sustainability.”
Using an intelligent environmental management approach, Provinzial has been screening all business divisions, with the objective
of steadily reducing the use of resources and avoiding pollution. Any unavoidable emissions are offset – for instance, through the
climate protection forest, which was planted by employees in 2011.
Provinzial took a hands-on approach to actively involve its employees in climate protection. Every employee received an emissions
passbook to help them keep track of their individual carbon footprint. This resulted in greenhouse gas emissions being reduced by
87,500 kg within two and a half years. “Provinzial further added to the reduction with reforestation projects,” said Ms Krüssel.
Over the next ten years, the trees in the climate protection forest will store 175 tonnes of the greenhouse gas emissions that
contribute to global warming.
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