The Caixa Carbono Zero (Zero Carbon) programme is a strategic project, cutting across all the Bank’s activities.
Its mission is to, simultaneously:
- take responsibility for reducing own emissions
- meet the challenge to market new financial solutions to facilitate access to low-carbon goods and services;
- promote, with a wide range of target audiences, knowledge on the subject and adopt behaviours that reduce the energy and carbon intensity of their activities.
Practical Low Carbon Guides
Caixa’s suggestions for organising events and advertising campaigns with a reduced impact on the climate.
Under the Carbono Zero (Zero Carbon) Programme, Caixa has made a commitment to promote environmental and carbon literacy among its stakeholders. More than raise awareness on the issue of climate change, CGD seeks to alert its employees, customers, suppliers and society in general to behaviours and practices that reduce emissions of greenhouse gases and promote a more sustainable attitude.
The practical low carbon guides for Organising Events and Campaigns and Communication Media arise under the implementation of this commitment. Initially targeted at Caixa structures involved in the planning and organisation of events and advertising campaigns, its potential usefulness for a wider audience was soon realised. The guides warn about the impact of decisions on the environment and, in particular carbon emissions, and present a set of practical recommendations to minimise these impacts, identifying alternatives with better performance (energy and environmental) in each of the major categories of goods and services to be contracted.
These guides, available in Portuguese only, present practical recommendations for a low carbon activity:
- The Practical Low Carbon Guide: Event Organisation covers aspects such as selection of the site for the event, catering services, production and assembly of stands and promotional and support materials, among other topics.
- The Practical Low Carbon Guide: Campaigns and Communication Media focuses on the categories television and film, audio, SMS and WEB (email, banners, micro sites), advertising panels and billboards, production and assembly of stands and support materials. In each document, a list of environmental stamps, labels and certifications relevant to each of the focus areas is presented.
For Caixa, the recommendations contained in these guides represent both a challenge and a commitment.
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